Situation & challenge
A project that, in a way, arose from the objective to reinvent the fashion world. It adapts itself to digital consumption's new needs and habits
Virtualware entirely designed the online project (www.crearmoda.com) that includes a 3D clothes customizer that enables clothing designs to be easily, quickly and interactively customized with numerous designs. Internauts can choose different garments and preview in 3D how the clothing or garments would fit according to how it is configured.
The website provides added value that is set apart from the rest of the websites because of the interactiveness it affords users.