Augmented Reality for Toshiba
Client : Comando Quattro
Situation & challenge
Launch of the new Toshiba Satellite R650 at Christmas 2010. The plan was to create an attractive campaign to show off its features and performance.
Solution
From December 27 to January 4, 2011, a direct action campaign was held at stand as located at different shopping malls in Madrid and Barcelona to show off the product with demos, commercials and an augmented reality application.
Visitors who came to the stand used fliers that, when held up to the Toshiba Satellite R650 webcam, showed them different three-dimensional objects such as a wrapped present, the laptop itself in 3D and the ant that stars in the product's commercial.
Results
The stands yielded an average turnout of 600-700,000 people per mall during the Christmas campaign. A branding and equipment impact of roughly 20-30% of the visitors was achieved. Average attendance at the stand and interaction with the application was close to 300 people per day.