Virtualware developed the VR app, the first of its kind for the Retail sector in Spain using the Oculus Rift.
The app helps Leroy Merlin offer an improved service for its customers, who can now view their entire catalogue of ready-built kitchens using Virtual Reality
The Oculus Rift VR goggles have caused an authentic revolution in the market, resulting in countless number of prototypes and demos being used in marketing campaigns. Leroy Merlin is the first major retailer to launch a complete Point of Purchase (POP) service for their customers based around Virtual Reality which provides a more engaging and interactive way of choosing their perfect kitchen.
Virtualware designed the POP Virtual Reality software platform based around the SDK2 of the Oculus Rift which allows customers to virtually walk through and experience the kitchen models of Leroy Merlin.
Customers in Leroy Merlin stores in Spain will now be able to virtually visit 50 different models of kitchens that make up the catalogue of the retailer, being able to see the complete variety of flooring colours, wall finishes, countertops and cupboards. Once the customer puts on the Oculus VR goggles, they can virtually “walk” through each of the different kitchen space, see clearly what each model looks like, and later receive an email with a photo and information associated with their favourite kitchen units.
Thanks to an additional screen installed in the shop the rest of the public also will also be able to see what the customer wearing the VR goggles is experiencing.
The VR system is being installed in various Leroy Merlin stores around Spain, where this strategic POP marketing campaign taken by this major retail brand has become a ground-breaking project. The overall solution has implied an important effort in terms of R & D to help position Leroy Merlin as a company that is committed to innovation.
On one hand, this highly effective solution offers an efficient way of saving large areas of retail space normally dedicated to full mockups of kitchens typically found in these large DIY stores.
At the same time, the app also provides Leroy Merlin with important data from their clients, giving them a better indication of what their tastes and preferences are, and opens the door to viral marketing campaigns thanks to the connectivity with Social Media within the app.
The software has been designed so that it can be managed remotely and is scalable to allow for the connection of multiple displays.
Unai Extremo, CEO of Virtualware gave his thoughts on this exciting project, saying “The emergence of the Oculus Rift as a major player in the world of Virtual Reality has meant a qualitive leap in terms of the solutions of what we can now offer to our clients. More and more companies and brands from various sectors especially that of retail, are discovering the benefits of Virtual Reality, not only in terms of publicity, but also as an important POP solution that can help generate sales. Leroy Merlin’s 3D Kitchen Viewer is an excellent example of this.”