Sanofi uses our Atouch Interactive Table at the Cancer Symposium

The leading pharmaceutical company Sanofi looked to Virtualware to help them transmit the latest innovations in their oncology products for cancer specialists attending the 17th edition of the Cancer Revisions Symposium, which took place in Madrid between the 11th and 13th of February 2015.

Looking to break with the use of pamphlets and other traditional marketing materials, Sanofi decide to take full advantage of our Atouch interactive table, where we developed an interactive app as well to present two of their latest products, Jevtana ® y Zaltrap ®, used to help fight prostrate and colon cancer respectively.

The interactive application looked amazing on the 55” Full HD touchscreen integrated into the Atouch Table, allowing visitors to the Sanofi stand to get fully detailed information about each of the products, in-depth technical data and an impressive 3D comparison of the active mechanisms of each product with that of other molecules currently available in the market.

 

 

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