This past 31st of August saw the opening of the AC Museum dedicated to the history of the Spanish football club Athletic Bilbao. The museum, located in the new San Mamés stadium in Bilbao, opened its doors to the public with visits by a number of local political, sports and cultural figures.
Virtualware, in collaboration with the agency Mediapro Exhibitions, developed all of the interactive content of this new exhibition space, which incorporates the most advanced audio-visual technologies that allow visitors to fully immerse themselves in the world of this centenary club. The museum has more than 1,300 square meters of exhibition space, displaying old team uniforms, balls, photographs, boots, memorabilia and trophies won throughout its 119 years of history.
Strong emphasis on interactive exhibits outlining the history of Athletic Club
Virtualware developed a total of 15 interactive applications used throughout the museum that provide detailed information about the club’s headquarters, the fans, supporters clubs, the team’s youth squads, the male and female teams, players and their stats, coaches, the most remarkable goals, their rivals and records, and the most important milestones of the club.
The games area is one of the interactive spaces that allows visitors to participate actively in the exhibition through different interactive applications. Visitors can solve puzzles, choose 11 players to form their ideal squad, play individual or multiplayer trivia games. One of the most unique features are the broadcast booths where visitors can also listen to recordings by official game commentators and then take a shot at becoming one by recording their own play by play commentaries.
The old San Mamés stadium – known as “the Cathedral” - which was demolished to make way for the new stadium, also has a dedicated space that allows a visit through a 360º virtual tour from various points of view, such as a player, a journalist, a fan or even as the coach. One of the most engaging interactive applications is the game "Bate al Txopo", where people can try to score, using a real ball, a virtual goal on the legendary Athletic Bilbao goalkeeper, Jose Angel Iribar. "It was a surprise for me. Whoever wants to score a goal on me will be able to do it, but they won’t have it easy!" joked the legendary goalkeeper and current ambassador of Athletic, about seeing himself in the game. From the initial feedback of those who tried the game, scoring isn’t always easy, but it’s sure to be one of the biggest attractions at the AC Museum.
The important presence of the female team throughout the exhibition is also noteworthy, as it forms an integral part of the club's evolution. Nekane Díez, who plays forward for the first division women’s team, points out "It was important that the women's team had its piece of the exhibition here. For us it represents a step forward".
The new space combines innovative design, extensive information, historical objects and cutting-edge audio-visual displays with the aim of creating an exciting journey through the 119 years of history of this iconic club. "It is a luxury for the fans, besides the possibility of interacting in games, goals and with the players." said the current Athletic Bilbao manager "Cuco" Ziganda. The AC Museum is sure to become a must visit for both Athletic Club fans and any sports fan in general.
Source: El Correo, Athletic Club