Genzyme (Sanofi Group)
Genzyme, the international pharmaceutical company that is part of the Sanofi Group, routinely attends the annual meeting of the Spanish Society of Neurology (SEN). The event draws up to 3500 national and international experts who take part to discuss and review the latest in treatments of neurodegenerative diseases. In this 66th edition, which took place in Valencia, Genzyme wanted to take advantage of their presence as an exhibitor to launch their new oral medication for Multiple Esclerosis, Aubagio®, in an innovative manner.
Virtualware were given the task of developing the software and hardware solutions to be used in Genzyme´s stand. Genzyme used our Atouch 50” Transparent Touch Display that allows the public to both view the real world product within the glass display and at the same time interact with multimedia content on the transparent glass. Visitors to the Genzyme stand were able to access all the product information in a truly interactive fashion.
The presentation was a success, resulting in a large number of people passing by the stand to find out more information and to interact with the display.