Augmented Reality for Spanish Post

Markets: 
Marketing , Retail

Group: 
Interactive


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1 Client: 

Grupo Correos - Postal Service

2 Situation: 

Grupo Correos , the postal industry leaders in Spain, is constantly looking for improving its services with innovative communicationtools and technology solutions. They are focused on satisfying customer needs by adding value to regular postal services.

3 Solution: 

Virtualware has developed an Augmented Reality application which permits users to find out the packaging size they need for an article they would like to send. Using a simple webcam, the application shows different 3D box sizes in which the article can fit in.

4 Results: 

Project was among the shorltisted applicants at the  World Mail Awards 2012 in the Retail Category.

The application enables client to save time and money, selecting the correct  package size. Project selected in the shorltisted applicants at the  World Mail Awards 2012 in the Retail Category