Group:Marketing & Promotion
Navarre Association of Farmers and Livestock Breeders / Fundagro Foundation
The Promoagro Project wanted to teach the importance of agriculture and cattle raising through an interactive application. The aim was to promote rural development as well as bring farming closer to the education system, specifically to students in the final years of primary education.
We developed an educational video game called "Gurbindo: Do you want to be a good farmer or livestock breeder?” set up at the Aranzadi Interpretation Center in Navarre in northern Spain. The games showed students the methods to become farmers or livestock breeders using a similar design language as other popular Social Games. In the game, the students have to make all types of decisions for producing their harvests, choosing land, obtaining quality certificates, deciding on the species to grow, the type of crop, evaluating the production process, setting the market price, etc.
This multimedia game teaches children the basic skills of essential farming topics. While playing the game, they learn about a whole host of topics from a multidisciplinary angle, including history, climate, crop and livestock species, native and invading species, mathematics, healthy eating habits and various others.