SEGITTUR / TOURSPAIN (SPANISH TOURISM INSTITUTE)
SEGITTUR, The Spanish Tourism Institute, headed up the Spanish contingent at the ITB Berlin exhibition, one of the most important international tourism fairs. Its stand hosted several autonomous communities, official institutions, and some tourism companies. SEGITTUR was interested in using new technologies as a way of creating interest in its presentation for the promotion of Hierro Island in the Canary Islands.
Virtualware participated in a touristic diffusion project, as an interactive and attractive element of the stand. Through a state-of-the-art design multitouch table of 55” (Atouch Interactive Table), visitor had access to the different multimedia content, interacting various people at the same time.
Virtualware felt the best way to reach the widest audience possible for this interactive multimedia presentation was through the use of the Atouch Interactive Table at the stand. This state-of-the-art 55” multitouch table would allow various visitors to the stand to interact with the different multimedia content prepared for the fair. The application was designed by Virtualware as well.
The app became one of the most interesting elements of the Turespaña stand.
The interactive application and the multiouch table became one of the most popular elements at the stand. SEGITTUR were so impressed by the results with the Atouch Table that they have contracted it for other tourism fairs in which they will be present in the coming years.