Group:Marketing & Promotion
Spanish Foreign and Trade Institute (ICEX)
At the 6th edition of CISMEF, the most important multi-sector exhibition of SMEs in China, Spain was invited nation. ICEX was in charge of creating the event web site, and it needed an innovative way of showing the Spanish Pavilion and its 150 participants, including Spanish organizations, central administration institutions, brands, etc.
Virtualware developed the virtual 3D model of the exhibition, recreating the 10,000 metre squared area of the pavilion located in the International and Exhibition Centre of Canton. The interactive 3D model allowed access to the stands which were divided into different sectors: agri-food products, consumer goods, industrial and technological products, institutions and services.
The application offers a bird´s eye view of the Spanish Pavilion, allowing the user to zoom in to view the different spaces inside the pavilion. It was also possible to make a virtual visit at floor level, in order to visit each company stand.
This online platform help create a positive online image of Spain, as well as giving the possibility to visitors of the web to virtually visit the Spanish Pavilion, and get more information on each exhibitor with just one click.