What We Do:Interactive Surfaces
Mahou / San Miguel
Mahou, the leading Spanish beer Company, wanted to launch its new promotional campaign called “Madrid tastes of Mahou” which make an unique experience discovering the secrets of it 5 stars flavor in Madrid´s culture representative places holding up on the latest technology.
One of the client’s main objectives was to connect Mahou´s history with Madrid where this brand was born 125 years ago, through a trip full of experiences, secrets and anecdotes.
The client was looking for a creative solution which would not only help promote its campaign but also provide a collaborative environment where guests could interact with tailor-made digital content on a hardware solution that was attractive yet robust at the same time.
The Atouch Interactive Table was the ideal solution for the launch, as its 55” multitouch HD screen allows for collaborative interaction a perfect viewing of customized multimedia content. To ensure that the installation was worry-free in terms of maintenance, Mahou ordered the waterproof version of the Atouch Table. The public can now enjoy a great Mahou beer and use the Interactive Table without worrying about spilling any beer on it.
Mahou installed 3 Atouch Interactive Tables in different locations to help in the promotional campaign, including the neighbourhoods of Chamartin, Las Letras and Guindalera in Madrid.